Case studies


Case study: BMI Healthcare Healthy Living Guide

I wrote a 100-page consumer health guide for patients at this private healthcare company, presenting medical information on everything from cancer to sensible weight loss in a friendly, accessible style.

“Thanks so much for your help – you were our knight in shining armour. Not only did you manage to produce this on time and with references (which pleased the clinicians!) but everyone has commented on the style – not too formal, not patronising, but engaging and easy to understand. Right on brand – perfect! It was a real pleasure working with you, and I really hope we can use you for more copywriting in future.”

Sarah Huckle, Product Manager, BMI Healthcare


Case study: Oxford University digital content for a major campaign

A 3.5 month two-day-a-week contract, strategising and writing all kinds of digital content and social media posts for a campaign to promote the university’s innovative research. I researched and consulted on picture/video/podcast/animation/infographic possibilities and delivered marketing/press office briefings.  

“I would have no hesitation in recommending Olivia. She is an excellent writer, capable to taking complex research material and creating intelligent, engaging copy. Her skills extends beyond her writing – in addition to the feature content she produced, she provided supporting social media copy for different platforms and advice on possible video and podcasting angles for the content. Olivia was great to work with, communicating clearly and keeping me informed throughout the process.”

Victoria Pearson, Senior Communications Planning Manager, Public Affairs Directorate, University of Oxford


Case study: Oxford University brochures

I did the copywriting and copyediting for two substantial brochures for the university’s publications office – one on Oxford University’s architectural estate, and the other on its community engagement.

“A Vital Partnership has been a huge success. Copies are being circulated wildly and it has become one of the most useful University documents.”

Toby Whiting, Deputy Head of Publications and Web, University of Oxford 

“Olivia Gordon has worked for the university in a copywriting capacity on a number of projects. She was both easy to work with and extremely professional in her approach. In addition, she worked to our schedules and has never sent in work late. I would have no hesitation in recommending her for future work.”

Anne Brunner-Ellis, Head of Publications and Web Office, University of Oxford Public Affairs Directorate


Case study: The Outlook Creative Group

I regularly do copywriting and editing for Outlook’s medical clients, working on branded written materials including brochures and video scripts.

“We regularly commission Olivia to work on our medical clients’ written materials and make sure they meet brand guidelines, often on short notice. Olivia does excellent copy editing, proofreading and copy writing for us, often working with complex medical information, and can be relied upon to turn around work to tight deadlines, always meeting the brief. We wouldn’t hesitate to recommend her.”

John Lloyd, Account Director, The Outlook Creative Group

Case study: Brasenose College website/alumni magazine, Oxford University

Interviewing ten fellows of Brasenose College who work across a wide variety of academic fields and writing journalistic features about them.

“The interviews you have done with our Fellowship for the alumni magazine are perfect. It’s no easy task to encapsulate the work of an Oxford academic in under 1000 words, but you have done an admirable job!” 

Jenny Wood, Development Officer, Brasenose College

“You’re amazing! You’ve done a brilliant job of giving shape and flow to my ramblings, and it’s beautifully done.” 

Dr Sos Eltis, Vice-Principal and Tutorial Fellow in English, Brasenose College


Case study: weddings website

Writing ‘give me more’ features on everything a modern bride needs to know, for the articles section of a start-up weddings website, as well as advertorial copy to spread the word about the site in wedding magazines.

“Olivia has been inspirational and reliable. Olivia has taken on board the brief she has been given and has produced excellent editorial for my wedding site. She has also added her own thoughts and ideas. Would highly recommend her work.”

Lynne Standish, Director


Case study: Entice Communications copywriting

“We’re a very busy full-service PR and marketing agency. We needed someone who could hit the ground running and be relied upon, and Olivia was a great choice. Olivia helped us with copywriting and proofreading all kinds of marketing and advertising materials, from press releases to a company brochure to advertisements to newsletters, for several major clients, including Power Plate International. She was able to pick up what was needed quickly – including a strict house style – and juggle a sometimes hectic flow of different kinds of urgent, often complex medical copy. Her work was professional, creative and reliable and she worked very well with everyone in our team as well as our clients.

“My team has also consulted Olivia on our general media strategies for working with the press and maximising coverage for our clients – as a successful consumer journalist who writes on health, lifestyle and beauty, her advice has been extremely helpful and we hope to use her for media training in future. We will definitely call on her again when we need assistance, and I highly recommend her.”

Laura Nathan, Managing Director, Entice Communications, London


Case study: NHS Choices website

For the launch of the website, I wrote approximately 25 consumer health features, covering everything from teething tips to talking therapies to brain boosts for over-60s.

Comments are closed.